Assembled in the United States
Genuine Seiko movements. Premium components. Every build configured by you, assembled by us — personally.
Three product engineers. Thirty-plus years combined in consumer design and development. We know where corners get cut — because we've been asked to cut them. ALD Watch Co. exists because we believed you deserved better. Transparent sourcing. Authenticated movements. Real customization. At a price that doesn't require a compromise.
The diver's silhouette, elevated. Bold proportions, deep customization, and a movement that earns its keep.
Configure yours →36mm. Clean case. The elegance of restraint — where the dial does all the talking.
Notify me →A few of our favourite configurations. Yours starts with a blank slate.
Every build uses a genuine Seiko NH35 automatic movement — sourced, verified, and tested by us before it goes anywhere near your watch. We document the lot number, origin, and test results. You get that documentation.
316L stainless steel cases. Sapphire crystal. Genuine lume. We source to specification, not to price — and we publish exactly what that specification is. No vague marketing. Just facts.
Your watch is assembled personally by one of the three founders. Not on a line. Not by a contractor. Every build is signed off, pressure tested, and timed before it ships.
We publish our supply chain. We show you the test data. If a component changes — even slightly — we tell you before you order. This isn't a marketing promise. It's the product.
Not colour swaps on a renders. Real choices about real parts — dials, bezels, hands, and more — all configured before assembly and built to that spec. What you see is what gets built.
We're engineers. We understand cost and margin. We've designed this to be honest about both. A fully customized, US-assembled watch with a genuine Seiko movement at $250 is not a compromise. It's the point.
We're three product design and development engineers with a combined 30+ years in consumer products. We've built things you've held in your hands — and we've seen exactly where quality gets traded away for margin.
ALD Watch Co. is our answer to that. Assembled in the US. Sourced with intention. Built the way we'd want it built if we were the customer — because we are.